INTEGRATION : : Across the table, across the campus, and across the globe – video works. This is the brand message created to communicate Starbak's offer targeted to their four key markets - education, corporate, healthcare, and government.
Challenge
A leading provider of enterprise video portals and integrated networks, Starbak's investors had recently cashed out of the company. Clients were concerned about Starbak’s future viability, and the company was developing new applications and looking for new investors. Starbak needed a brand message that communicated a fresh, innovative offer.
Results
Unlike competitors, Starbak provides a fully-integrated, one platform video solution to create and deliver video programming. The tagline: Your Video-at-Work Network clearly articulates this key differentiator of its product offer and the identity visually represents 4 proprietary components it includes.
Deliverables
+ Logo / Corporate Identity
+ Print Collateral
+ Trade Show Graphics
+ Advertising
+ Website / Interactive
+ Graphic User Interface
+ E-marketing
+ Apparel
+ Case Studies
+ Presentation Templates
+ Promotional Giveaways