Extensive Capabilities Through Collaborative Reach : :
PHOTO CREDIT: Joseph Valentine Photography
KARL SMIZER : : Founder & Creative Director
From the outset, Karl’s career has been about designing engaging visual identities and empowering clients to leverage their brands across the expanse of modern media channels.
After attending The Art Institute of Boston, he propelled his career working at Banks & Co., a Boston advertising agency, designing for accounts such as AT&T, Cole Haan Shoes, Dunkin’ Donuts and many other notable brands. In 1984, he launched Smizer Design in Boston’s South End.
Transitioning in recent years from a bricks-and-mortar agency to an adaptable collaborative of creative talent, Smizer Design continues to serve a diverse client base across New England by curating and leading virtual teams of high-level practitioners to address each client’s specific goals and needs.
On a personal note, two of Karl’s lifelong passions — woodworking and photography — have greatly informed his work throughout the years and to this day.
Branding Capabilities : :
+ Brand and Identity Development
+ Corporate Communications
+ Naming Systems
+ Annual Reports
+ Collateral Systems
+ Interactive Communications
+ Direct Marketing
+ Advertising
+ Product Packaging
+ E-marketing
+ Display Graphics
Industry Awards : :
Our work has won many industry awards and has been recognized by Graphic Design USA, PRINT Magazine, The Boston Art Directors Club, The Boston Advertising Club, The Connecticut Art Directors Club, The Advertising Club of Connecticut, The Hermes Creative Awards, B2B Ace Awards, and The Communicator Awards. Our logos have also been featured in the logo book, “The Big Book of Logos 3”.
Client Experience : :
“When we wanted a clean, new, colorful brand that made a very simple but strong statement about who we were, we turned to Smizer Design, and they nailed it. ”
Brand Strength Through Understanding : :