KARL SMIZER : : Founder & Creative Director
From the outset, Karl’s career has been about designing engaging visual identities and empowering them to leverage their brands across the expanse of modern media channels.
After attending The Art Institute of Boston, he propelled his career working at Banks & Co., a Boston advertising agency, designing for accounts such as AT&T, Cole Haan Shoes, Dunkin’ Donuts and many other notable brands. In 1984, he launched Smizer Design in Boston’s South End.
Transitioning in recent years from a bricks-and-mortar agency to an adaptable collaborative of creative talent, Smizer Design continues to serve a diverse client base across New England by curating and leading virtual teams of high-level practitioners to address each client’s specific goals and needs.
+ Brand and Identity Development
+ Corporate Communications
+ Naming Systems
+ Annual Reports
+ Collateral Systems
+ Interactive Communications
+ Direct Marketing
+ Product Packaging
+ Display Graphics
Our work has won many industry awards and has been recognized by Graphic Design USA, PRINT Magazine, The Boston Art Directors Club, The Boston Advertising Club, The Connecticut Art Directors Club, The Advertising Club of Connecticut, The Hermes Creative Awards, B2B Ace Awards, and The Communicator Awards. Our logos have also been featured in the logo book, “The Big Book of Logos 3”.
Brand Strength Through Understanding : :