DISCOVERY : : Our deep understanding of the Pfizer culture and audience lead to both effective visual solutions and a working relationship that strengthens its brand message.
Challenge
Our relationship with Pfizer began in the mid-1990s when we were hired to create the brand identity for Drug Pfinder, a global collaboration of resources between Pfizer and scientific and academic institutions which brings new drugs to the market more quickly. The identity had to communicate on an international level the enormous potential these partnerships represented.
Results
The success of Drug Pfinder led to a number of other identity and awareness projects for Pfizer's Discovery Technology Center, Strategic Alliances, and Genomics and Proteomics Sciences. Additional work has included safety awareness programs, employee communications, and educational programs.
Deliverables
+ Logo
+ Corporate Identity
+ Print Collateral
+ Signage
+ Trade Show Graphics
+ Interactive
+ Apparel
+ Employee Communications
+ Employee Awareness Programs
+ Promotional Giveaways