HERO : : When the Nestor Traffic System detects a car going through a red light it delays the green light in the opposite direction. This makes those who choose Nestor heroes by “Protecting Communities Through Technology.”
Nestor needed to differentiate its automated red light enforcement solutions in a very crowded, competitive environment. Senior management presented the company as a software engineering firm, providing the most advanced video capture technology. Nestor’s sales team knew that its diverse customer base composed of multiple decision makers – police chiefs, city officials, and community leaders, did not fully appreciate or readily understand the nuances among competitors offers. They saw opportunity for increased revenue, but needed to convince residents and taxpayers.
Through one-on-one interviews with customers, the CEO, and the sales team, product assessment sessions, and analysis of competitor messaging, we discovered that the overall importance of this technology is safety. We brought awareness to this amazing technology through strong branding to show the precious reasons why Nestor Traffic Systems should be implemented everywhere.
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