INSPIRATION : : The tagline, "Inspired learning through exploration," set the tone for all ISAAC's brand messaging. This included using active imagery of middle school students, testimonials from teachers, parents, students, and community leaders, not to mention the generous use of primary colors.
Embarking on its first capital campaign to fund the renovation of its new location, The Interdistrict School for Arts and Communication (ISAAC) looked to us to create a brand message that expressed the energetic and exploratory nature of its mission as an expeditionary charter middle school and to develop materials that would resonate with and engage local and national philanthropic organizations, as well as private donors.
As a result of the dynamic campaign, the organization surpassed its campaign goal and even chose to paint the walls of the new building with the brand colors, creating an environment that truly reflects the vibrant messaging created.
+ Logo / Tagline
+ Corporate Identity
+ Print Collateral
+ Direct Mail
+ Apparel / Promotional Giveaways