BRAINPOWER : : Understanding the company’s complex research products, services, and customer base provided us with the insights needed to align Forrester’s messaging and design with the needs of its customers.
A leading research firm headquartered in Cambridge, MA, Forrester Research is an independent technology research company that provides pragmatic and forward-thinking advice about technology’s impact on business. When your clientsare those with revenues of $1 billion and more, brand strength is essential.
We created the visual messaging for this global market research firm from high impact direct marketing (yielding a 32% response rate) and advertising to collateral materials to its Annual Report. Our understanding of its complex research products as well as our knowledge of its customer profiles have allowed us to continue to align Forrester’s messaging and design with its goals and the needs of its customers.
+ Print Collateral
+ Annual Report
+ Direct Mail