POWERFUL : : By using stationary and interactive displays to bring the stealth underwater world of submarines to life, exhibit traffic has increased and the audience is engaged as well as informed.
Challenge
General Dynamics Electric Boat’s only client – the U.S. Navy – has many options for defense spending. As a result, the company needs to create messaging that clearly articulates the need to fund advanced submarine technology in a vastly competitive and global marketplace.
Results
We began marketing efforts with several defense industry trade show booth displays. Understanding the high-ranking customer, we developed messaging and visuals that would differentiate the company from other defense contractors.
From trade show displays, to submarine christening and recruitment brochures to technology branding, General Dynamics Electric Boat and other General Dynamic divisions have enlisted our strategic and creative efforts.
Deliverables
+ Logo
+ Print Collateral
+ Signage
+ Trade Show Graphics
+ Advertising
+ Interactive
+ Employee Communications
+ Promotional Giveaways
“For over 25 years Smizer Design has been at the core of Electric Boats trade show graphics and brochure development endeavors. They have also help us execute our award winning advertising programs. Easy to work with and consistently adding value to every project. Being a Red Sox and Patriots fan is a bonus.”
– Greg Rose, Senior Specialist Public Affairs, General Dynamics Electric Boat