PRECISION : : For more than two decades we have created targeted messaging and materials that differentiate Capacitec from its global competitors and that are aligned with its customers' needs.
Challenge
Capacitec is a global technology company dedicated to advancing the capacitive principle of measurement physics. In simpler terms the company specializes in manufacturing instrumentation and digital circuitry that provide precise measurements in extreme environments where a more sophisticated ruler is required, such as in jet engines and diesel fuel injectors.The challenge was to provide an image for the company that not only communicated its sophisticated technology, but that would also have global appeal across many vertical markets, in many languages, and raise this small company’s profile in the mindshare of companies such as GE and Lockheed Martin.
Results
Although Capacitec invests heavily in aggressive research and development programs, at the same time, Company leadership does not lose sight of the importance of clear and consistent brand messaging. Working with them since 1987, we have created the logo, brand identity, all collateral materials, trade advertising, and two generations of websites to keep Capacitec’s message of precision fresh and relevant. Today, Capacitec is a leader in its industry.
Deliverables
+ Logo
+ Corporate Identity
+ Advertising
+ Print Collateral
+ Signage
+ Website
+ Trade Show Graphics
"Smizer Design has magically presented to our customers these specs like “eye candy” for all us technical geeks. The web navigation’s logical flow and color highlights helps enhance the message that Capacitec’s “one of a kind” product."
– R.L. Foster, President, Capacitec