HAPPENING : : Communicate urban revitalization through the visual branding of the 26-block downtown area. The brand identity provides a unified look for all of the organization’s communication and marketing efforts.
The non-profit organization New London Main Street, tasked with revitalizing downtown New London, needed a way to quickly and easily let people know there was a lot happening in the formerly depressed downtown area. Many outsiders thought of the city as crime-ridden and abandoned, a reputation from decades past that the organization hoped to dispel. The organization was looking to get more people downtown to shop, eat, attend events, live, and do business.
We created an identity for The District, an abbreviation we coined from the downtown area’s official name — The New London Historic Waterfront District. The vibrant and eclectic logo encompasses icons associated with the city to include history, entertainment, dining, the waterfront, shopping, and art. When the new logo was unveiled it received significant media and public attention including a feature on Connecticut TV News. Stakeholders have embraced The District imagery and are using it pervasively.
+ Name / Logo
+ Corporate Identity
+ Print Collateral
+ Annual Report
+ Direct Mail
+ Package Design
+ Event Materials
+ Promotional Giveaways
“Smizer Design has accomplished the impossible. Getting to the heart of what makes our downtown special and turning those thoughts into an image that captures the spirit of the place. “
– Penny Parsekian, CEO, New London Main Street