REVOLUTIONARY : : Electro Energy’s innovation, the bi-polar nickel-hydride battery, is visually very simple and, at the same time, uncommon — something lost to those closely engaged in developing this technology.
Our mission was to transition Electro Energy’s messaging from the R&D arena to commercial markets where other battery technologies are competing for buy-in. We needed to introduce a technology without the benefit of success stories and applications other than government funded programs. Electro Energy needed to grab the audience’s curiosity and attention with compelling photos, illustrations, and sophisticated graphics.
A cornerstone of the company’s commercialization strategy is the expectation that all targeted markets will evolve over time and at unpredictable rates. As such, it was important to show that the company is not tying its fortunes to the success or pace of a single market. To differentiate this technology, we showed this revolutionary product loud and clear for a compelling, memorable first impression to commercial markets and investors.
+ Print collateral